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Woodie's are classified as an essential retailer and will remain open. Please note, our partyzone is now closed in all stores
The Possibilities Are Endless


The Possibilities Are Endless 


The Possibilities Are Endless

By Brian Burke

The combinations and computations are infinite. There is no end to what is not needed or what does not belong. The designer must be ever vigilant to eradicate that which does not further the theme or align with the priorities of the user. It is the hallmark of the fledgling designer to throw in the kitchen sink and in the process forget that good design is distinguished as much by what is not there as what is.

So, what is this thing that inflicts such anguish, that consumes and frustrates, what are we striving for? Apart from absolute consistency, harmony and coherence in colour, shape, texture and structure, not much. 

The Possibilities Are Endless 2

Making thoughtful decisions

Good design requires reflection, thought, deliberation, contemplation and cogitation. Anything which has not been subjected to an appropriate amount of mental rigour will stand out. The flippant decision screams at the visitor, jumps up and down and demands attention.

The curve that has no basis in reason, the curve that I thought “might look nice” but which ultimately couldn’t be justified. If I can’t explain why it’s there then it shouldn’t be there. Meanwhile the results of the thoughtful decisions are just there, sitting quietly and comfortably, not making a fuss.

Yes, the opportunities are endless but the process only begins when you filter out what doesn’t support the user. Carefully considering the user is the primary means of eliminating what is extraneous and helps to focus design intent. The specifics will inevitably follow.

I often see design where quite clearly this process has taken place, but in reverse. The designer comes up with a few elements which are deemed to be eye catchers and then sets about retrospectively constructing the rationale for their inclusion.

Using yourself as the starting point and subsequently attempting to shoehorn in a justification is not design, it’s self indulgence. I carry around ideas and outlines of elements that I like but to use them where they don’t further the objectives of the user would be designing for myself, designing in a vacuum. And that’s not cool.

Good design and bold choices

Good design should also be about bold choices,about having the confidence to go beyond whatis typical or expected and following through in a coherent way. It’s not that long ago that you could have any colour you wanted on your garden timber as long as it was a shade of brown. Look where we are now; painting fences lavender.

But the bold choice is only as good as what’s around it. Don’t leave the daring colour becalmed in a sea of blandness, helpless and forlorn. Follow through.

The possibilities are endless so above all, let’s be careful out there.