Childhood isn’t the same for every child, for lots of different reasons. That's why for 7 years now, we’ve run a charity fundraiser called Woodie’s Heroes, and this year we are supporting Childline By ISPCC, Autism Assistance Dogs Ireland, Down Syndrome Ireland, and Make-A-Wish Ireland.

These heroes are a light that’s always on, looking out for the children of Ireland and their families. To date, the Woodie’s Heroes campaign has raised over €2.5 million for Irish children’s charities.


Woodie’s Heroes will launch on Sunday 17th July and fundraising will run through to Saturday 13th August. At the end of the four weeks, two teams of cyclists from Woodie’s will take on the challenge of a 1,000km cycle, visiting every Woodie’s stores to collect the cheques for charity.


It’s easy to get involved and support the great work these charities do. You can donate:


  • Online by clicking here
  • Instore, by adding €1, €2 or €5 to your bill at the till in any of our 35 stores
  • Text to donate €4:*
  • Text ISPCC to 50300 to donate to Childline
  • Text AADI to 50300 to donate to Autism Assistance Dogs Ireland
  • Text DSI to 50300 to donate to Down Syndrome Ireland
  • Text MYWISH to 50300 to donate to Make-A-Wish Ireland.

*Texts cost €4. Our charities will receive a minimum of €3.60. Service Provider is Like Charity. Helpline 01 481 9311.






Click on the charity logos below to find out more about their work and how they will use the funds raised from Woodie’s Heroes.

All costs associated with the Woodie’s Heroes campaign are paid for in full by Woodie’s. All funds raised will be divided evenly between our four charities – Autism Assistance Dogs Ireland, Make-A-Wish Ireland, ISPCC Childline and Down Syndrome Ireland.